Compass Marketing is the leader in the Industry for Sales and Marketing solutions. Compass’ market has experienced double digit growth for the last five years and represents over 100k retail locations across the United States. We take pride in having helped grow business for top retailers and manufacturers by driving incremental sales and profits across the nation. Our proven track record has made Compass Marketing the first place manufacturers and retailers go to help them navigate the complex and growing consumer products marketplace.

Our team also has expertise in specialty distribution and logistical needs including unique ordering requirements, special labeling, display options, and terms of sale that major manufacturers many times find challenging to execute on their own. We solve these complex logistical issues to meet the various needs of manufacturers and retailers by focusing on creative problem solving and relying on our extensive experience in the field.

Strategy and Planning
Clients and retailers both appreciate our planning and strategy sessions.  Our goal is not just to sell the top brands we represent into as many retailers as possible, but instead to find the best matches for retailer and brand. We evaluate the product lines, demographics of the consumer, retail shopper profile, and recommend the best fit for each unique product line.  This enables us to provide a focused, planned, strategic approach that benefits all involved in the process.

Sales and Marketing
We strive to develop a comprehensive approach by using both sales and marketing, just as companies do in traditional channels. Our clients have learned to understand the significance of supporting this unique class of trade with a combined approach, and we take pride in our ability to offer the service of joining these two disciplines. Our team works closely with the client to ensure the most effective and efficient use of marketing dollars, along with maximizing sales and impressions in the Alternate Channel class of trade.

Merchandising
Our company is cognizant of the importance of merchandising in the retail location. We help clients plan innovative merchandising vehicles, location ideations, space utilization, consumer messaging, and promotional strategies. We understand that it is not enough for the retailer and manufacturer to merely get the product on the shelf – and we offer support at point of purchase and beyond.

Distribution Logistics
Logistics in Alternate Channels are complex and challenging. There are a variety of special needs of individual retailers, including particulars such as special pack sizes, labeling, shipping specifications, and unique terms.  These requirements make it very difficult for a number of manufacturers to service these accounts. Our team has solved some of the most complex logistical challenges in this industry, with a number of satisfied clients and retailers backing our claim.

Communications
One thing that is often overlooked in Alternate Channels is the complexity of the communications.  In order to effectively communicate to all parties involved, it is critical to have systems in place to support the complex infrastructure. Our team has state of the art hardware and software that incorporates customer management, sales tracking, lead sourcing, retailer requirements and reporting to effectively track and facilitate communications. Beyond the technology, Compass has personnel dedicated to sales communications, with additional experienced team members always available to answer questions personally and immediately.

To find out how Compass Marketing can help you move products through Alternate Channels, contact us today at info@compassmarketinginc.com.

John White with Joe Conoscenti, Vice President Sales, McCormick

“We are certainly very happy with our corporate partnership. Compass Marketing represents the highest values in the industry, and they stand out because of the ability to get big things done professionally and fast.”

- Joe Conoscenti, Vice President, Sales
McCormick

“As an industry, the lines of distribution between retail, food service, and mass markets have become vague. By concentrating on the consumer, Compass Marketing has developed a great niche. Compass Marketing has done a fantastic job for Bumble Bee Foods. We could not be more pleased with their representation.”

- Todd Abrohms, Vice President,
Bumble Bee Foods

"It is obvious that as an organization you have demonstrated the ability to open new doors for Blistex, Inc. I am also impressed with the upgrades that you have made to Compass by adding outstanding Managers to handle the business. I look forward to continued growth!”

- Joe Campeas, Director of Field Sales,