Compass Marketing, Inc.
222 Severn Ave.
Building 14, Suite 200
Annapolis, MD 21403
T. 410.268.0030

“When I met John White and the Compass Marketing team, I knew I had to have them be one of our category captains for Hudson News.  Their multi talented team showed me how to maximize my profits in impulse items, and ensured I had products when and where I needed them.”

- Mike Maslen, Vice President of Sales,
Hudson News
 

March 2, 2010
COMPASS MARKETING ANNOUNCES NEW INTERNATIONAL DIVISION

Compass Marketing Chairman and CEO John White announced the launch of a new international division to be directed by newly appointed Senior Vice President James C. “Chip” DiPaula, Jr. As the industry leader for consumer products sales and marketing, Compass has created the international division to facilitate their clients’ reach into international markets.

According to Chairman White, “We are fortunate to have the best clients in the industry and are excited to offer expanded services to help them grow their businesses by successfully navigating through international markets.” Compass proudly represents clients including, McCormick, Procter & Gamble, Mars, Kellogg’s, Johnson & Johnson, Unilever, Heinz, General Mills and others which collectively have over $300 billion in annual sales.

James C. "Chip" DiPaula, Jr.

Before joining Compass, DiPaula was the Chief Operating Officer for Petrie Ross Ventures, the premier developer in the Mid-Atlantic region—with a national reputation for creating successful retail centers and exciting mixed-use properties. As COO, Mr. DiPaula managed day-to-day corporate operations, leasing, financing, property management, marketing, and company-wide strategies and systems.  DiPaula currently serves on the boards of The Chesapeake Bay Environmental Center, The Annapolis and Anne Arundel County Conference and Visitors Bureau, and The Annapolis Community Foundation.

Before becoming COO of Petrie Ross, Mr. DiPaula served as Chief of Staff and Secretary of the Maryland Department of Budget and Management for Governor Robert L. Ehrlich, Jr.  As Chief of Staff, Mr. DiPaula served as Chief Operating Officer of State operations with oversight for all executive branch agencies, including over 80,000 Executive Branch State employees and the State’s $29 billion annual Operating Budget. 

DiPaula brings to his responsibilities nearly two decades of hands-on budgeting and management experience.  In 2000, he served as the Chief Executive Officer of the successful Republican National Convention in Philadelphia.  The youngest person ever to run a national convention, DiPaula managed all aspects of a $100 million event that ultimately leveraged $270 million in investment for the region. He also was the Assistant Convention Manager of the 1996 GOP convention in San Diego, where he managed a $30 million budget.

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September 14, 2009
COMPASS MARKETING NOMINATED FOR 2009 BUSINESS LEADER IN PHILANTHROPY AWARD

Compass Marketing is proud to announce CEO & Chairman, John White’s nomination for the Annapolis and Anne Arundel County Chamber of Commerce 2009 Business Leader in Philanthropy Award. Nominations for this award were solicited among Chamber membership and the business community.

Within the past year Compass Marketing, the country’s alternate channel sales and marketing leader, has not only been successful in the consumer products industry but has made a tremendous impact in the local community and the lives of a countless number of people.

Compass Marketing is the founding sponsor of Olympic windsurfing hopeful, Farrah Hall, a Broadneck Highschool and St. Mary’s College graduate Farrah Hall. Farrah is currently the number one ranked Women’s RS:X Windsurfer in the United States. Compass recently donated to Freetown Elementary School to allow 50 fifth graders to participate in the Living Classroom Foundations Program. This allowed students to take a day trip sailing the Patapsco River to learn boating safety, about the animals that live in Maryland waters, and about ways to protect the environment. Compass Marketing also has sponsored many local events including the 4th Annual Halloween Bench Press at The Westminster Family Fitness Center. As well as “Rock the Pink”, a Benefit Concert and Breast Cancer Awareness Night to benefit Susan G. Komen Foundation. Compass sponsored the Towson University Alumni Lacrosse Team in the 2008 Alumni Lacrosse Tournament to benefit the Genesee Valley Outdoor Learning Center and the Dick Edell Gift Trust. Other critical sponsorships were the Anne Arundel County Court Appointed Special Advocates' Barristers Ball and the Harford County Detachment of the Marine Corps League 2nd Annual Golf Tournament to benefit the Marines Helping Marines Program and is a current sponsor of the Annual Chrome City Ride for Kids with Disabilities, a motorcycle, street rod and custom car drive through Maryland’s scenic Eastern Shore ending at the Benedictine School taking place this Sunday, September 13th.

Compass Marketing proves that volunteering and raising money can also be a lot of fun. Compass Marketing entered a team in the 2008 JDRF Walk to Cure Diabetes, also a group of Compass Employees raised over $100,000 for the Juvenile Diabetes Research Foundation by biking 100 miles in Whitefish, MT in the Ride to Cure Diabetes. This year, Compass employees jumped into the frigid Chesapeake Bay in January at the Annual Maryland State
Police Polar Bear Plunge to Benefit the Special Olympics Maryland.

CEO & Chairman of Compass, John White, has also taken a leadership role in gathering people together to help local causes. He is the President of the Advisory Board of IFRED (International Foundation for Research and Education on Depression). He also sits on the boards of the Anne Arundel County Economic Development Corporation, the United Way Central Maryland Campaign and The Sharing Foundation.

The winner of the award will be announced at the September 17th Comcast Hall of Fame and Annual Business Awards at the Loews Annapolis Hotel. John White is thrilled to be nominated, "It is a tremendous honor to be nominated for this award. It is extremely important to be able to give back to the community and it is something that we take very seriously. I know that win or lose, we have made a difference."

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June 16, 2009
ANNAPOLIS-BASED COMPASS MARKETING PARTNERSWITH MARS INC., ONE OF THE LARGEST FOOD MANUFACTURERS IN THE WORLD.

Compass Marketing Inc. (www.compassmarketinginc.com), a U.S. leader guiding Fortune 100 companies such as Procter & Gamble, Unilever, Johnson & Johnson, Heinz, McCormick, and Kellogg Company announces the addition of Mars Snackfood to its powerful portfolio of clients. Mars is the world’s largest confectionary company and one of the largest food manufacturers in the world.

Tim Quinn, Vice President of Sales at Mars agrees that “Compass Marketing has grown into a pioneering force in the industry. They have proven that they have the experience and dedication to expertly expand Mars’ products into new channels.”

John White, Chairman and CEO of Compass Marketing welcomes the opportunity, “Mars’ iconic brands are unrivaled in the industry and recognized all over the world. We are excited to represent them and to leverage our experience to build a successful partnership.”

With the addition of Mars, Compass now represents a powerful portfolio of brands having combined annual sales of over $290 billion.

About Mars Incorporated:
Headquartered in Hackettstown, NJ, Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employs 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANEL™ MX, SERAMIS®, and COCOAPRO™.

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May 17, 2009
ANNAPOLIS MAN ISN'T AFRAID TO TAKE ON BUSINESS OR POLITICS

By KATIE ARCIERI, Staff Writer

It's Thursday afternoon at John White's waterfront offices on Severn Avenue in Eastport.

Inside, picture frames hold photographs of the 39-year-old businessman beside former President George W. Bush and Michael Steele when he was lieutenant governor of Maryland.

Another photo is of White with his brothers and sisters, most of whom served with the Maryland State Police.

And outside is a stormwater run-off management system that his company, Compass Marketing, uses to help protect the Chesapeake Bay.

One look around White's office and it's clear what's important to him: Republican politics, family and the bay.
It also is clear that while businesses across the world are suffering in a recession, White's company shows no signs of slowing down. Click here to read more. (PDF)


May 7, 2009
ANNAPOLIS-BASED COMPASS MARKETING PARTNERS WITH KELLOGG COMPANY

Compass Marketing Inc. (www.compassmarketinginc.com), a U.S. leader in guiding marketing and sales for Fortune 100 companies such as Procter & Gamble, Coca-Cola, Johnson & Johnson, Heinz and McCormick recently added another impressive client to Compass’ growing portfolio – Kellogg Company, the leading producer of cereal and many other food products.

John Roberts, National Account Manager at Kellogg Company said, “Compass Marketing has a proven track record working in Alternate Channels and their experience and dedication is unmatched in the industry. Kellogg Company looks forward to working with them and expanding our businesses together.”

John White, Chairman and CEO of Compass Marketing is excited with the appointment. “Kellogg’s is one of the most respected and successful companies in the industry. I am confident that Compass Marketing’s unrivalled market knowledge, experience and reach will drive significant Kellogg’s brand awareness and sales.”

This appointment reinforces Compass Marketing’s place as one of the country’s leading marketing and sales agencies, and enhances its list of diverse brand offerings which includes Kellogg’s global-leading cereal products as well as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and meal alternatives.

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March 6, 2009
COMPASS MARKETING HAS RECEIVED
THE PRESTIGIOUS 2008 JOHNSON & JOHNSON
LEADERSHIP AWARD

This award is given to individuals who consistently exceed job standards, exhibit superior sales performance and demonstrate leadership behaviors. Other criteria that Johnson & Johnson uses includes exceptional customer focus and satisfaction driven by results, differentiation among other brokers and excellent collaboration. This award is one of only two given out by Johnson & Johnson and is one more reason why Compass Marketing is the preferred broker to the largest consumer product companies in the world and the leading alternate channel sales and marketing company in the country.


Annapolis CEO, John White honored as a FUTURE 50 CEO by SMARTCEO Magazine for second year in a row.
John White, Chairman & CEO of Compass Marketing, Inc. in Annapolis, MD, was named for the second time as a SmartCEO 2006 Future 50 Winner. The strict criteria for this award is based on a number of factors including employee and revenue growth over the last three years. Only 6% of the winners were in the marketing category, Compass Marketing Inc. being one of them. Read more...


Annapolis’ John White named to SmartCEO’S 2005 Future 50
John White, Chairman & CEO of Compass Marketing, Inc. in Annapolis, MD, will be named a SmartCEO 2005 Future 50 at a banquet on December 8th, 2005 at the American Visionary Arts Museum in Baltimore. Read more... (PDF)


Annapolis-based Compass Marketing lands national contract from spice leader McCormick
Compass Marketing Inc., a U.S. leader in guiding marketing and sales in alternate channels for Fortune 500 Giants Unilever, Johnson & Johnson, SC Johnson, and Gillette recently added another impressive client to Compass’ growing portfolio – Maryland based, McCormick & Company, Inc.  Read more... (PDF)


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