Compass Marketing, Inc.
222 Severn Ave.
Building 14, Suite 200
Annapolis, MD 21403
T. 410.268.0030

“Thank you Compass Marketing for the tremendous sales efforts on behalf of Unilever this past year. We have enjoyed tremendous gains of distribution and sales in hunting, fishing, airport gift shops, sporting, home & beauty, gas & oil rigs, and hardware accounts that are truly incremental. I want to personally thank you for your hard work navigating through the difficult Alternate Channels class of trade for us. I hope that the coming years bring more business for both our companies and I am very glad to be partnered with you!”

- Sharen Shipley
Director Military/New Customers, Unilever HPC
 


Alternate Channels are everything that fall outside of the traditional classes of trade. This would include Airport Gift Shops, Bed, Bath & Beyond, Best Buy, Barnes & Noble Bookstores, Home Depot, Auto Zone, Staples, Ace Hardware, Golf Courses/Pro Shops, Bowling Alleys and more. It is a major class of trade often overlooked by manufacturers, and one that continues to grow at an unprecedented rate.

The list below provides just some examples of those classes of trade:

  • Arts and Crafts
  • Auto Parts
  • Amusement Parks
  • Baby Stores
  • Boating
  • Book Stores
  • Computer/Office Supply
  • Department Stores
  • Electronics
  • Entertainment / Video
  • Golf
  • Hardware
  • Health and Fitness
  • Home and Garden
  • Hunting and Fishing
  • Oil & Gas Drilling Rigs
  • Outdoor
  • Parks and Recreation
  • Paint Stores
  • Pet Stores
  • Re-packer
  • Ski Resorts
  • Specialty Shops
  • Sporting Goods
  • Toy Stores


Johnson & Johnson
[Names from left to right] Barbara Vanderbeck (J&J), John Blake (J&J), John White, Jeff Dronzely (Staples), Jim Kane (J&J) and Gina Auriemma (J&J)


John White discussing offshore oil drilling industry with Senator John McCain, Chairman of the Senate Commerce Committee